In honor of Breast Cancer Awareness Month, the Avon Foundation for Women launches a powerful new call to action – #CheckYourself – featuring the release of this exciting new music video created with and led by acclaimed singer, songwriter and chorographer Paula Abdul. #CheckYourself aims to cut to cut through the confusion related to screening strategies and encourages women to take control of their own breast health with three simple steps: Know Your Risks. Know Your Body. Talk To Your Doctor. #CheckYourself is the latest step in the Avon Breast Cancer Crusade, which raises funds and awareness for critical research and access to care programs.
The key to prevention is knowing how to protect yourself, and early detection remains incredibly important. Women should be aware of their family’s health history, perform routine self-exams and visit a doctor annually. Women over 40 should have a mammogram performed by their doctor.
“Singing and dancing are my passions. I am thrilled and inspired to have had the opportunity to apply these passions to create a new music video in support of the breast cancer awareness cause, and the new global #CheckYourself for Breast Cancer campaign is very personal for me,” said Paula Abdul, acclaimed singer, songwriter, choreographer, and Avon Global Ambassador. “My sister Wendy was diagnosed with breast cancer in 2000. As a breast cancer survivor and champion for the cause, she inspires me every day. My hope is that this new video will inspire women and men to take charge of their own breast health through screening, detection, and treatment.”
To learn more about Avon’s Breast Cancer Crusade and #CheckYourself, and how you can protect yourself, visit http://www.avonfoundation.org/checkyourself.
The Avon Foundation for Women gives special thanks to Paula Abdul for her generous support of this project. Please click here: http://avon4.me/1sMp3HW for additional acknowledgement of all those involved in making this video.